Privacy Policy
Last updated: June 2026
1. Introduction
961Cars.com is an online car marketplace that helps users browse vehicle listings, contact sellers, and manage car listings. This Privacy Policy explains what information we collect, how we use it, and the choices you have when using our website.
By using 961Cars.com, creating an account, submitting a listing, or contacting a seller, you agree to the practices described in this Privacy Policy.
2. Information we collect
We may collect the following information depending on how you use the website:
- Account information, such as name, email address, phone number, profile details, and profile photo.
- Listing information, such as vehicle make, model, year, mileage, price, photos, description, location, and seller/dealer contact details.
- Dealer information, such as business name, logo, phone number, WhatsApp number, address, location, and public dealer profile details.
- Lead/contact information, such as name, email, phone number, message, listing interest, and contact method.
- Usage and analytics information, such as page views, listing views, contact reveal events, device/browser information, referral source, and campaign/UTM data.
- Authentication and security information handled through Supabase Auth, such as login sessions, password reset requests, and email verification events.
3. How we use your information
We use your information to:
- Create and manage user accounts.
- Display car listings and dealer pages.
- Allow buyers to contact sellers and dealers.
- Send listing, lead, account, and security-related emails.
- Review, approve, reject, hide, or manage listings.
- Improve website performance, user experience, and marketplace quality.
- Measure traffic, advertising performance, and lead activity.
- Prevent abuse, spam, fraud, and unauthorized access.
- Comply with legal, security, and operational requirements.
4. Public listing and dealer information
Information submitted for car listings and dealer profiles may be displayed publicly on 961Cars.com. This may include vehicle photos, vehicle details, seller/dealer name, phone number, WhatsApp number, location, and other listing-related information.
Do not submit information in a listing or dealer profile that you do not want to be visible to website visitors.
5. Seller contact and leads
When a user contacts a seller or dealer through 961Cars.com, we may store lead details and share relevant contact information with the seller or dealer so they can respond to the inquiry.
If you contact a seller directly by phone or WhatsApp, that communication may take place outside 961Cars.com and will be handled by the seller or dealer.
6. Cookies, local storage, and analytics
We may use cookies, local storage, and similar technologies to keep users signed in, remember preferences, support website functionality, measure traffic, and understand how users interact with listings.
We may use analytics and advertising tools, including Meta Pixel, to measure website activity, listing views, lead actions, and advertising performance. These tools may collect browser/device information and interaction data according to their own policies.
7. Emails and communications
We may send account, security, listing, lead, and support-related emails. Transactional emails may be sent through third-party email providers such as Resend. Human support emails may be handled through our business email provider.
You cannot opt out of essential account, security, or transactional messages, but you may stop using the service if you do not wish to receive them.
8. Third-party services
We use third-party services to operate 961Cars.com, including:
- Supabase for authentication, database, storage, and backend functions.
- Resend for transactional emails.
- Cloudflare for hosting, DNS, security, and performance.
- Meta/Facebook tools for analytics, advertising, and catalog-related measurement.
- Business email providers for human inboxes and support communications.
These services may process information according to their own privacy policies and terms.
9. Data storage and security
We use reasonable administrative, technical, and organizational safeguards to protect the information processed through 961Cars.com. These safeguards are designed to help prevent unauthorized access, misuse, loss, alteration, or disclosure of user data.
Access to sensitive systems and account information is limited to authorized personnel and service providers who need it to operate, secure, and support the platform.
While we work to protect user information, no online service, hosting provider, database, or transmission method can be guaranteed to be completely secure. Users are responsible for keeping their account credentials confidential and should contact us immediately at support@961cars.com if they believe their account or information may have been accessed without authorization.
10. Data retention
We retain information for as long as needed to operate the marketplace, provide support, maintain security, comply with legal obligations, and improve the service.
Listings, leads, analytics events, and account records may be retained even after a listing is removed, unless deletion is required or approved.
11. Your choices
You may update your account information from your account settings where available. You may also contact us to request help with account information, listing information, or privacy-related questions.
Some information may need to be retained for security, legal, fraud prevention, or operational reasons.
12. Children’s privacy
961Cars.com is not intended for children. Users should not create an account or submit personal information if they are not legally able to use online marketplace services in their location.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date on this page. Continued use of 961Cars.com after changes means you accept the updated policy.
14. Contact us
For privacy questions or account-related requests, contact us at: